Wouldn't it be great if you had more inbound leads? In fact, wouldn't it be worth an investment on your part to generate more leads?
The answer to both question is "yes," but with some caveats. You don't want to waste your money by purchasing worthless leads. You'll want to be certain that you're generating a positive return on investment when you buy those leads.
Here are a few boxes to check before you buy insurance leads.
Are The Leads Delivered In Real Time?
Old leads have probably been contacted by another broker. By the time that you get in touch with them, somebody else will have already closed the sale.
Also, even if a lead was genuinely interested in a commercial insurance policy a while ago, that does not mean that he or she is willing to purchase an insurance policy now. Sometimes circumstances change. What would have been a closed sale for you when the lead first expressed an interest can turn into a non-opportunity with the passage of time.
Do You Have The Opportunity To Control The Types Of Leads That You Receive?
So, before you purchase leads, ask yourself if you are given the ability to filter leads based on a set of criteria. If not, then you shouldn't purchase leads from that service. Otherwise, you might end up with a number of leads that aren't within your target market.
Are The Leads Given Only To You?
That kind of service isn't worth your money. When you pay for leads, you should be guaranteed that the leads you receive are given to you and you alone. Otherwise, you risk losing part of your investment to your competitors.
The bottom line: Make sure that your leads aren't being shared with anyone else.
Buying leads is an excellent way to boost your income and grow your insurance business. However, you want to be sure that the leads you're getting are quality leads from a reputable company, like AgentLeads. Contact us today or call us at (855) 446-7321.