Still, all is not lost. There are a few actions that you can take to point prospects in the direction of your business. Then, of course, it's up to you to convert those leads into sales.
Here are four ways to generate new business insurance leads.
1. Customer Referrals
Even better, why not blast an email to all of your existing customers offering a financial incentive for referrals that successfully purchase a policy? Be sure to use a catchy subject that doesn't sound spammy. One of the best ways to do that is to use the recipient's first name in the email ("Joe, I'm Offering $100 For Referrals"). Your satisfied customers will have a financial incentive to point people in your direction, you'll sell more policies, and later you can begin the whole process over again with an even larger customer base. It's a great way to grow your business.
Specifically, you want to improve your rank in the Search Engine Results Page (SERP). That's where your website appears in the search results when someone Googles keywords relevant to your business (e.g., "business insurance").
Obviously, the closer you appear to the top, the more likely it is that you'll receive inquiries from prospects who have used Google to find business insurance brokers. That will translate to increased revenue for your business.
So what makes your website appear towards the top of the search engine results? There's a number of factors, and that's why you should consult with a professional to determine what you need to do to improve your SERP rank.
3. SEM and PPC
Of course, there is a cost with forcing your website to the top of the results list. The good news is that the cost is only incurred if the person clicks on the link. The bad news is that the cost can be very expensive so you want to make sure that your website is outstanding at converting leads into sales.
Also, be advised that people will clearly see that your website is appearing at the top of the results list because it's basically an advertisement. That might not disabuse them of clicking the link, but they'll know that it's not there naturally.
4. Use LinkedIn
For starters, people can review your business on LinkedIn. Once again, the testimony of a satisfied customer will work in your favor. If you have a LinkedIn profile but don't have any testimonials about your business, start asking your best customers for a few kind words.
Remember, though, LinkedIn works best as a soft sell platform. Don't come across to your contacts as someone who is only trying to make a few bucks off of them. Instead, share some information with your contacts that you think they'll find informative and/or interesting. Be a part of the social community and people will be more receptive.
Finding new leads can be challenging, but it's not impossible. Follow a few tried-and-true suggestions and watch your brokerage flourish.