The Real Cost of Shared Leads
While they're plentiful, shared leads are harder to convert than exclusive leads for several reasons. First among them is brand awareness. A widely recognized agency has a clear advantage over a local firm in terms of resources and conversion. They have more staff to dedicate to sales, and are, therefore, often the first to contact the customer. And being first is crucial to the sale. Statistics show that 78 percent of customers seal the deal with the buyer who contacts them first.